Where real moms tell it like it is.

Thursday, December 22, 2005

The Bizness of Believing

You gotta love Americans for their entrepreneurial spirit--even when it verges on INSANE. There's a burgeoning cottage industry of Phone-a Santas, the modern replacement of the mall Santa. Moms needn't shlepp their kids to the mall to sit on some strange man's lap. Now they can just dial in to the North Pole from the comfort of their den.

These Santas working the phone banks are slick:

Parents who order phone calls from Santa usually fill out in advance a questionnaire about their child's habits and achievements and other personal details. "A lot of kids test you," said Marcella Corp, who directs the North Pole Calling program... "They're on the edge of believing or not believing. And then you pull out something specific to them, and then they believe again."

This is some serious holiday psy-ops. The cost of your child believing in Santa for another few months? Priceless. Well, actually, anywhere from $10 to $40. But that should go down once they outsource the call centers to India.

BTW, family trips to mall Santas are on the wane, thanks in no small part to Billy Bob Thornton's movie The Bad Santa, which apparently has also spurred Bad Santa copycats.


At Tuesday, January 03, 2006 11:22:00 AM, Blogger Marcella said...

Not slick, just creative. The Santa Calling programs run by many Park and Recreation Departments are free; and in the low-income community in which I run the program, it is an inexpensive and easy way to share the spirit of the holiday with your children.


Post a Comment

<< Home